What’s All the Fuss About Green Mountain Coffee?

March 27, 2009 | By Coffee Maven | Comments Off

What’s all the fuss about Green Mountain Coffee? Well, it is definitely not a type or a variety of coffee. Green Mountain Coffee Roasters is a coffee company with its warehouse and manufacturing plant located in Wilton, Vermont. Founded in 1981, it started out as a small café in Waitsfield, Vermont. Over time, the business has developed its product line of coffee. It produced signature blends, light and heavy roasts, decaffeinated coffee and teas. The source of their specialty coffee can be attributed from the finest, 100% Arabica coffee beans from a select group of distributors located around the world.

Coffee Blends
Their coffees are categorized into K-Cup Coffee & Tea, Seasonal Flavors & Blends, Signature Blends, Newman’s Own Organics, Single Origin Coffees, and Fair Trade & Organic Coffees. K-Cup stands for Keurig Cup which means that coffee is freshly brewed using the Keurig brewer. Their Signature Blends have been customer favorites for 25 years, followed by the second generation of their product line, Newman’s Own Organics. The Single Origin Coffees are considered coffees of distinction since they have been handpicked from various South American regions where quality coffee beans abound. Their Fair Trade and Organic Coffees benefit the farmers in the developing countries, allowing them to have direct access to international markets and manage their own businesses with a fair price for their products.

To ensure convenience, the company came up with Café Express which offers flexible and care-free delivery of your favorite coffee and tea. Free subscriptions are available online to take advantage of the Café Express. Once a member, you can enjoy perks and privileges plus instant discounts with every order. Furthermore, you can have your order delivered on your preferred schedule and orders can be changed whenever you want it.

Coffee Machines and Accessories
Green Mountain also owns Keurig, the manufacturer of the popular single server coffee makers. Apart from coffee, the company also sells accessories, gifts, and coffee samplers that complement their products. These unique and handcrafted items from Vermont and across the globe include coffee cups, mugs & tumblers, and customized home accessories. Nice gift baskets can be great gift ideas, too. Plus, coffee would be just as perfect when paired with sweets, pastries, and mixes.

Green Mountain Coffee: The Company
As the company has grown, its operation extended to as far as Europe and many countries around the world and has partnered with various organizations promoting social and environmental responsibility. Environmental awareness is consistently observed in all aspects of their business operations. Green Mountain Coffee supports and creates partnerships with a wide a range of organizations such as UN Global Compact, Coffee Kids, Heifer International, Salvation Army and Red Cross, National Wildlife Federation, and many other coffee-growing communities worldwide. The company has a non-profitable organization called the Green Mountain Coffee Foundation that provides various activities and programs to communities where their employees live and work. The CAFÉ (Community Action for Employees) program of the company gives the employees a chance to provide voluntary support to their community.

Green Mountain Coffee is more than just a coffee company. It has the commitment to serve the society and protect the environment. It is an organization worth-admiring and deserves appreciation.

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